The I.G.P ™* (idea generation process) system is based on a synergistic approach to:

• Consulting;
• Brand Strategy;
• Idea Generation;
• Idea Implementation; and
• Results

This five component-process enables our clients to derive cost-effective value for their respective organisations.

Real Branding is…a systematic, 24/7, all-departments, all-hands affair.

• Consulting

Understanding our clients’ requirements and circumstances by clearly interpreting their expectations during our engagement is paramount in simultaneously bringing clarity of thought to the process.

Real Branding is a… great story

• Brand Strategy

Upon grasping the desired expectation, we pool our diverse resources to address the branding process, formalising a holistic approach to the challenges at hand. Thus, brand strategy is born.

Real Branding centres on… Uniqueness and dramatic difference

When you see a good move, look for a better one”
- Emanuel Lasker World Champion and Grand Master

© 2006 Nqobile/Assegai & Javelin, IGP ™ are trademarks of Nqobile Branding (Pty) Ltd

• Idea Engineering

Our focus turns to crystallising the “big idea”, levitating the brand strategy and giving it a personality and character profile.
The big idea therefore forms the foundation around which all elements revolve.
The process now becomes tangible.

Real Branding… clarifies one great thing

• Idea Implementation

Application now takes centre stage. The entire process comes to life through the meticulous implementation and pre-determined control mechanisms, agreed upon by our most important stakeholder, you, the client.

Real Branding is about… passion and emotion

• Results

Ensuring synergy between client expectation, our interpretation and market reaction is our core business..

Real Branding…..can’t be faked

• Services

We are a through-the-line intellectual capital brand/marketing communications agency.