Client_

ITHALA

SCRIPT

With Ithala’s deposit-taking entity, Ithala SOC Limited, looking to enter the youth market with a product, we opted for digital marketing and used the language of the street, creating a YouTube video script ‘Banking on Fleek,’ an approach which made the product sound sexy and which was received to great acclaim.

© 2020 Assegai & Javelin Advertising Agency

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