Our Core Intervention
In our quest to conquer ‘mind-share’ and as a result, ‘heart-share’, our revolutionary Idea Generation Process (IGP™) keeps our organisation at the leading-edge of consumers trends. This allows your business to gain traction, thus gaining critical brand-share.
Our Idea Generation Process is based on a synergistic approach to:
• Brand Strategy;
• Idea Engineering:
• Idea Implementation; and
1. Consulting – Understanding our clients’ requirements and circumstances by clearly interpreting their expectations during our engagement is imperative in simultaneously bringing clarity of thought to the process.
2. Brand Strategy – Having grasped the desired expectation, we pool our diverse resources to address the branding process, formalising a holistic approach to the challenges at hand. Thus, brand strategy is born.
3. Idea Generation – Our focus turns to crystallising the ‘Big Idea’, leveraging from the brand strategy and giving it a personality and character profile. The Big Idea, therefore, forms the foundation around which all elements revolve. The process now becomes tangible.
4. Idea Implementation – Application now takes centre stage. The entire process comes to life through the meticulous implementation and pre-determined control mechanisms, agreed-upon by our most important stakeholder... you, the client.
5. Results – Ensuring successful synergies between client expectation, our interpretation and the market’s reaction is our core business.